BRANDINODE / Promote Indigenous development by enhansing local Branding through primary, secondary and tertiary economic sector Clusters and Innovation Nodes

Acronym: BRANDINODE
Project title: Promote Indigenous development by enhansing local Branding through primary, secondary and tertiary economic sector Clusters and Innovation Nodes
Priority axis: 1. Enhancement of cross-border economic development
Measure: 1.1 Promotion of entrepreneurship
Overall Lead Partner &
Financial Lead Partner:
Chamber of Ioannina
Financial Lead Partner 2: Chamber of Commerce and Industry/ Region of Gjirokaster
Partners: Municipality of Pogoni
Budget: 229.155,00 €
Description: BrandInode project aims to provide the area with such Local Branding based on a strategy, a cluster, a promotional policy and new innovative tools (physical & digital nodes) that will enhance the name of the area, differentiate it, attract new investments and young people, increase the interest of entrepreneurship as a value, towards local and indigenous development. The project will work towards the design and development of activities that will: 1. develop a new Local Branding, promote the local natural distinctive characteristics, 2. motivate young people and entrepreneurs from all economic sectors to work together as a system and gain advantages, 3. provide the partners with the opportunity to promote all these in international exhibitions.4. provide members with state of the art innovative physical and digital tools, to increase competitiveness. The main activities include: 1.The establishment of a cluster, that will include private and public authorities and enterprises from producers to manufacturers, to hotels, trade shops etc, that aim to promote the Local Brand, the local area as a whole. This network will also elaborate specific certification procedures to provide with a local branding label and to support the enterprises and other bodies on how to cooperation, on Local Branding concept, on competitiveness and attraction of new investments. The members of the network will be included in an electronic database, linked to the website of the project, that will provide
Project details:
Call No: 1st
Protocol No: 1210/23-3-11
Signature date of the Overall Contract: 27/11/2012
Signature date of the Grant Contract: 2/11/2012
Signature date of the subsidy contract:
Subsidy Code: A.1-1.1-15