TOUR ACT / Action Plan for the Promotion of the Cross-border Area as a Competitive Touristic Destination

Acronym: TOUR ACT
Project title: Action Plan for the Promotion of the Cross-border Area as a Competitive Touristic Destination
Priority axis: 1. Enhancement of cross-border economic development
Measure: 1.2 Promotion of sustainable tourism
Overall Lead Partner &
Financial Lead Partner:
Region of Western Macedonia
Financial Lead Partner 2: Regional Council Korce
Partners: Municipality of Kastoria
Budget: 421.467,82 € €
Description: the project aims to the development of a Marketing Strategic Plan for the development of the cross-border tourism based on sustainable local “products” capable to be promoted in national and international tourist market, the implementation of a Value Chain Analysis for the cross-border area where opportunities and threats of any possible intervention will be identified, the empowerment of the regional key actors as far as development and management of tourism in the cross-border area are concerned, the promotion of tourist destinations and routes in the border area etc. In order the project's objectives to be achieved the following activities have been planned: 1. Management and Coordination, 2. Publicity (including trilingual information material, conferences and infodays as well as a dynamic mass media campaign), 3. Development of a strategic marketing plan for tourism development in the border area, 4. Establishment and operation of the cross-border network Tour-Act, 5. Development of a Destination Management System, 6. Design, mapping and digitalization of tourist thematic routes in the border area, 7. Development of a web portal where virtual tours will be presented, 8. Promotion of the thematic tourist routes through the organization of special missions and tours for specific target groups.
Project details:
Call No: 1st
Protocol No: 1546/06-04-11
Signature date of the Overall Contract: 1/10/2012
Signature date of the Grant Contract: 16/7/2012
Signature date of the subsidy contract:
Subsidy Code: A1-1.2-170